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anne mauney with firstleaf wine
October 24, 2023

Personalized Wine Delivered to Your Door (Firstleaf Review + Coupon Code)

by Anne Mauney, MPH, RD

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Thank you Firstleaf for sponsoring this post! Firstleaf is offering a special offer for my subscribers ­– 6 bottles for $44.95 + 6 months of free shipping. To redeem, click here.

This blog post contains product affiliate links. I may receive a commission if you make a purchase after clicking on one of these links. 

Fellow wine lovers – have you heard of Firstleaf? It’s a wine club subscription service that’s all about helping you discover new wines that you’ll love.

Matt and I recently had the pleasure of trying Firstleaf ourselves, and today’s blog post will outline the features, benefits, and pricing of Firstleaf. Read on to learn more!


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Firstleaf Wine Club Review

How Does Firstleaf Work?

You start by taking a short quiz (simply click “Take the quiz” in the upper right corner of their website) to tell Firstleaf about your wine preferences.

I thought about taking the quiz on my own, but Matt is a huge wine fan as well (he was SO excited when I told him about this partnership) so I wanted to include him in the process since we’d be sharing all the wines.

Matt and I had fun taking this quiz together and discussing what types of wines and flavors we like best. Luckily we agreed on pretty much everything, although I tend to not like quite as heavy/full bodied red wines as he does. Have no fear, though, we were able to meet in the middle. 🙂

The quiz starts with more general questions:

firstleaf quiz

Plus a little bit about specific wines (and you can say “I’m not sure” if you aren’t, which was helpful), and a question about how adventurous you wanted your wine selections to be:

firstleaf quiz

The quiz then moves on to assess which flavor profiles you like via a series of questions about different foods. We thought this was a cool way to do it, especially for someone who doesn’t exactly know what kind of wine they like but who can certainly say which foods they do and do not like!

firstleaf quiz

Once you have completed the quiz, Firstleaf then uses the information to create a custom taste profile for you, and, based on your taste profile, they select six wines to send you.

Firstleaf winemaker experts sample over 10,000 wines each year at vineyards (from 5 continents and 12 countries) and select only the finest bottles to include in their shipments.

They have over 82 million combinations of boxes possible and 98% of the monthly boxes are completely unique. Their advanced quiz and ratings system has been found to recommend wines you’ll love with 96% accuracy – pretty amazing!

Matt and I tend to get in wine ruts, especially as we usually do grocery delivery vs. going to the store in person, so we love that Firstleaf makes it possible to try something new without all the guesswork, time intensive research, or risk (because the wines are customized to flavor profiles you enjoy).

As for our first box, here is what our selections were after we took the quiz! We liked that once our selections were presented to us we were able to either accept them as is, or swap them out for something else similar (from a couple options) that still fit our taste profile.

We were excited to give them a shot!

customized firstleaf wine selection

A few days later and our wines were at our door! They came packaged in a recyclable and anti-break box.

I loved that each wine came with its own tasting notes card to help you learn more about the specific wine, where it came from, and what it would pair well with. They also include a scale rating for each wine in terms of body, acidity, sweetness, and tannins, which is helpful information as you learn more about which kinds of wine you tend to enjoy.

firstleaf wine club wines with tasting note cards

Here’s where Firstleaf really shines though: once you drink the wine you receive, you rate them in your profile, and Firstleaf will use that information to refine your taste profile over time, meaning every subsequent box should be even more likely to knock it out of the park. Love that!

Firstleaf Features Overview

As an overview, here are some of the features of Firstleaf that we really love:

  • Customization: Firstleaf’s wine selection process is completely customized to your individual taste. This means that you’re only going to receive wines that you’re likely to enjoy.
  • Flexibility: Firstleaf is a subscription service, but it’s super flexible. You can choose how often you receive shipments, and you can easily skip or reschedule a shipment or pause or cancel at any time. 
  • Affordability: Firstleaf is a very affordable wine club, especially considering the quality of the wines you receive. Since they are eliminating the middleman and working directly with some of the world’s best wine producers, they are able to save you up to 30% off retail prices.
  • Satisfaction guarantee: Firstleaf offers a 100% satisfaction guarantee on all of its wines. If you don’t love a wine, simply contact them and they’ll credit you for the bottle.
  • Wine Concierge: Every member gets free, unlimited access to Firstleaf’s wine concierge team, who can answer any questions you have about wine and even help you to find wines that are perfect for specific occasions or meals.

Bottom line: Firstleaf is a great option for wine lovers of all levels of experience. It’s an easy way to streamline discovering new wines that you’ll love, without aimlessly wandering around a wine shop or trying to figure out what to order at a restaurant.

If you’re looking for a fun and convenient way to try new wines, give Firstleaf a shot!

Matt and I are excited to keep our subscription going (on our own dime) to explore some new-to-us wines from around the world, and to have some great and unique wine on hand for holiday gatherings and parties.

Firstleaf Discount Code

Want to try Firstleaf yourself? Head to the Firstleaf website to build your box, and then use my affiliate code “FANNETASTIC” at checkout to get 6 bottles for $44.95 + 6 months of free shipping. 

(Just a note that if you are looking to receive wines for the holidays, you’ll need to order by 11/15 to receive in time for Thanksgiving, and by 12/14 for Christmas.)

Cheers!

drinking a firstleaf wine
- anne
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9 comments
  • Brittany Dixon October 24, 2023 · 10:00AM:
    I love the sound of this service! I was just telling my mom the other day how I feel like I am in a rut with wine. Going to check this out, thanks!
    Reply
    • Anne Mauney, MPH, RD
      October 24, 2023 · 10:07AM:
      It's perfect if you are feeling in a rut! Can't wait to hear what you think :)
      Reply
  • Kath
    October 24, 2023 · 10:08AM:
    I’ve heard of Firstleaf but not tried! Love anything that is personalized. I might give this a go!
    Reply
    • Anne Mauney, MPH, RD
      October 24, 2023 · 10:15AM:
      Do it, you'd love it!
      Reply
  • Ana October 24, 2023 · 12:34PM:
    I like the “what foods do you like?” - so helpful!
    Reply
    • Anne Mauney, MPH, RD
      October 24, 2023 · 1:59PM:
      I know, creative way to help you figure out your wine tastes!
      Reply
  • Janae
    October 24, 2023 · 12:39PM:
    Sending this to some of my friends that will absolutely love this! Thank you thank you thank you!
    Reply
    • Anne Mauney, MPH, RD
      October 24, 2023 · 1:59PM:
      Thanks for sharing, appreciate it!
      Reply
  • Roadrunner October 25, 2023 · 3:54PM:
    Looks great, Anne, thanks for the information and code!
    Reply
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about Anne

anne mauney fannetastic food
Hi, I’m Anne! I'm a Washington D.C. based Registered Dietitian, mother, runner, and lover of travel, adventure, and the great outdoors. I've been blogging since 2009, sharing a mix of lifestyle content, recipes, and fitness tips. Come for the recipes – stay for the fun!
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anne mauney

I’m Anne, a Registered Dietitian and mother. I've been blogging since 2009 and love showing others that eating nutritious foods and staying active can actually be fun rather than overwhelming!

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